Priyanka Chopra & Nick Jonas Invest In A Luxury Sportswear Brand

Priyanka Chopra & Nick Jonas Invest In A Luxury Sportswear Brand

As their first foray into the fashion industry, Priyanka Chopra and Nick Jonas invested in the upmarket sportswear and clothing line Perfect Moment.

This is the first time the two have partnered in the fashion sector, fusing their business savvy with their passion for skiing and the great outdoors. Chopra Jonas and Jonas have been wearing the Perfect Moment brand for a number of years and are ardent advocates of it.

The power couple, who have the same mindset as Perfect Moment, will have a big impact on the brand as it expands globally to new countries in Asia and the Middle East in addition to growing in its main markets, including the United Kingdom and the United States.

In addition, while Chamonix-born Perfect Moment has transformed from a fashion label rooted in womenswear to a brand created for extreme sport racers, the company wishes to refocus on their current menswear collection to create a balanced offering for their whole consumer base. To achieve their goal, they are excited to work alongside Nick and Priyanka.

Jane Gottschalk, co-founder and creative director of Perfect Moment, said, “I can’t think of a more amusing, diversified, and business-savvy duo to help us develop the brand to the next level.” They are admired for both their superb taste and their zest for life on a global scale. This pairing captures the ideals for which Perfect Moment is known and is appealing to audiences around.

Consumers want to not have to choose between looking great and performing at their best, and Perfect Moment not only acknowledges this need but also builds it into the brand’s culture. I’m happy to be a strategic investor and advisor for such a bold and forward-thinking business. What we hope for is a bright future.

Nick Jonas continued, “Perfect Moment nails the concept of how style and performance go hand in hand. This is my best choice, and in our opinion, other ski and surf enthusiasts throughout the world will appreciate the look and functionality of this company.

Also read: Priyanka Chopra Enjoys Romantic Beach Holiday With Nick Jonas

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